AI Insights · Timothy · January 2024
Top 5 Business Apps Performance in New Zealand Q4 2023
Explore the performance trends of the top 5 business apps in New Zealand during Q4 2023, including weekly downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 business apps in New Zealand showed varied performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed look at each app's metrics, based on data from Sensor Tower.
LinkedIn: Network & Job Finder experienced a steady weekly revenue, peaking at approximately $20K in the last week of December. Weekly downloads showed a gradual decline from around 2.1K in late September to 1.5K by the end of December. Active users saw a decrease from roughly 111K in late September to 90.5K in the final week of the year.
Adobe Acrobat Reader: Edit PDF had fluctuating weekly revenue, reaching a high of about $9K in early October and ending the quarter around $7K. Downloads also saw a decline, starting at 2.9K in late September and dropping to 1.3K by the end of December. Active users remained relatively stable, peaking at approximately 147K in early December before decreasing to 125K by the end of the quarter.
Invoice Simple: Receipt Maker showed a consistent increase in weekly revenue, peaking at around $4.3K in mid-December. Downloads remained relatively stable, hovering around 270 downloads per week at the beginning of the quarter and ending at approximately 190. Active users saw a slight decline from 2.7K in late September to 2.2K by December's end.
Invoice2go: Easy Invoice Maker had mixed results in weekly revenue, peaking at about $4K in early December and ending the quarter at around $2.3K. Downloads saw a sharp decline, starting at 364 in late September and dropping to just 17 by the end of December. Active users also decreased from 3.1K in late September to 2.1K by the end of the quarter.
Zoom Workplace displayed fluctuating revenue, peaking at approximately $3.5K in mid-October and ending the quarter around $2.7K. Weekly downloads started at 3.4K in late September, declining to 1.3K by late December. Active users also saw a significant drop from 44.4K in late September to 18.7K by the end of the quarter.
For more in-depth insights and data, visit Sensor Tower.
